Client | Role | Category | Industry |
Corporate Merch | Product Designer | Web App | Corporate Gifting |
Challenge
CorporateMerch is a corporate gifting platform that companies use to design, order, and ship branded swag with no minimum order quantity and 3–5 day production. Bulk ordering was harder than it needed to be: buyers had to interpret tiered unit pricing on their own, hunt through an unstructured catalog, and manage brand consistency by hand. The redesign had to serve two jobs at once — a high-converting storefront and a self-serve customization flow that keeps every logo placement on brand without a designer in the loop.
Approach
- Audit. Mapped the ordering journey to find where bulk buyers stalled, from unclear quantity pricing to a catalog with no reliable way to narrow options.
- Information architecture. Restructured the catalog around categories, brands, collections, and product attributes so buyers can filter in a few clicks.
- Customization flow. Designed a guided studio where users pick color, decoration method, and imprint location, upload a logo, and preview front and back before saving.
- Design system. Built a component library in parallel with hi-fi screens so product cards, tiered pricing, filters, and studio controls stay consistent.
- Responsive. Extended every surface to mobile.
Highlights
- Two connected surfaces redesigned: a marketing storefront and a self-serve customization studio
- Catalog redesigned with multi-facet filtering by category, brand, gender, and size
- Product detail redesigned with transparent tiered quantity pricing surfaced inline
Result
The redesigned storefront and customization studio shipped as the platform's new ordering experience, giving buyers a guided path from catalog to logo-locked checkout without a designer in the loop.
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