Client | Role | Category | Industry |
Sensei AI | Web Designer & Developer | Website | AI EdTech |
Challenge
Sensei is an AI coaching product for senior leaders and rising talent at high-growth companies. It joins real meetings and turns what happens in them into actionable leadership feedback. As a pre-launch product, Sensei needed a website that could explain an unfamiliar idea — an AI observing your meetings — in a way that felt premium and trustworthy rather than gimmicky. There was no existing visual identity to build from.
Approach
- Wireframe & layout. Mapped section flow and hierarchy first, so the narrative (problem → solution → signup) was locked before styling.
- Typography direction. Worked with the client to shortlist and test typefaces matching Sensei's premium, executive-coaching tone.
- Color & visual system. Locked a cohesive palette and component style, turning brand tone into a reusable system.
- Responsive build. Designed and built the full site in Framer, desktop and mobile, end to end, solo.
Highlights
- Full website designed and built solo, from wireframe to responsive launch
- 10 sections across desktop and mobile, from hero through pricing, FAQ, and final CTA
- Design system from scratch: 5-color palette, Playfair Display + DM Sans, reusable components
- 8-question FAQ structured to handle objections around a pre-launch, waitlist-based product
Result
Sensei's website is live at haisensei.com, driving signups for the early-access waitlist. The relationship has continued past launch, with the client still reaching out for further work.
"Excellent communicator, patient and persistent despite me changing directions repeatedly… I wouldn't hesitate to work with him again." — Patrick Ryan, Sensei AI
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